re-cap of this year’s FARA2018

Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ (Jef I. Richards)

FARA is the World Cup of Bulgarian advertising. Every year it brings together the brightest agencies and clients and honors their best work in different advertising categories. We have produced some of the videos that were awarded this year and the purpose of this post is to show them to you, in case you missed them. Or to add their corresponding award to your viewing perspective. Or to justify the use of “award-winning” in our company presentation. Without further ado, here are the videos that the jury recognized this year:

1 GOLD award in Film Craft for nulla.tv’s Dare to Click commercial, executively produced by HandPlayed

7 BRONZE awards for commercials and campaigns we produced

Dare to click | agency: Ogilvy Group | client: Global Brands | Producer: Demetry @ nulla.tv |Executive producer: Angel Ivanov, HandPlayed Productions

GOLD in category FILM CRAFT
BRONZE
in category FILM | TV and Cinema Advertising– services

The award certainly goes to:

  1. Ilian Iliev @ Ogilvy Group for the simple, clear and wonderful idea.
  2. Demetry for his infinite mad imagination…if we can work every day with him to give life to such visions, that would be a dream come true.
  3. Eva Ventova & Neva Balnikova for the bold decision and implementation of this idea – an installation for millions.
  4. Nenad for his sense of light and movement, for the right look at the right moment. We want to see through his eyes, please!

Lutenitsa Phillicon 97 – series of 3 | agency: Reforma | client: Philicon 97 | Producer: Vlady Gerasimov, HandPlayed Productions

BRONZE in category FILM | TV and Cinema Advertising– goods

 

It’s always a good idea to work with persisted and determined people and we can definitely say that the director of these three TVCs – Ivan Botev, the DOP and color grader – Alexander Kartsov and the production designer – Andrea Popova, meet the definition of young, talented and ambitious, full of energy and new ideas people. Keep up the spirit!

Trading Revolution Prerolls | agency: guts&brainsDDB | client: Trading 212 | Producer: Angel Ivanov, HandPlayed Productions

BRONZE in category OTHER FILM FORMS

Cheers for the brilliant actor Stoyan Iliev, who didn’t stop entertaining and making everyone on the set laugh. Thumbs up to the driven director – Demetry @ Nulla.tv and to Dimitar Nedelchev – Susela for the look & feel of these prerolls.

Telenor safe net | agency: guts&brainsDDB |client: Telenor Bulgaria & SafeNetBG | Virginia Venkova, HandPlayed Productions

BRONZE in category DIGITAL CAMPAIGN

10 influencers stronger than the cold got together for the idea behind the campaign “It’s up to you”. It’s cool to execute projects with a cause and we always stand bravely behind them.

For More Humane Juvenile Justice | agency: reforma | client: National Network for Children | Producer: Vlady Gerasimov, HandPlayed Productions

BRONZE in category OTHER FILM FORMS

In November 2017th our friends from Reforma Advertising asked us for support in a cause that they truly believed in. They launched a campaign “For More Humane Juvenile Justice” . The campaign urges the institutions to reform the child justice system, appeals for revocation of the 1958 Law on Fighting Antisocial Acts of Minors and Underage Children. We found parents who volunteered to participate in this video experiment led by the director  Ivan Botev and the DOP Teodor Fichev who made the environment of sharing your personal thoughts a comfortable and easy experience for the parents.

 

EVN Proposal | agency: guts&brainsDDB | client: EVN Bulgaria | Producer: Angel Ivanov, HandPlayed Productions

BRONZE in category FILM | TV and Cinema Advertising– services

BRONZE in category AMBIENT

EVN made us an accomplice in Alex and Katya’s magical love story. Magic – like the quiet night sky, full of luminous stars, in which a large residential building lit on and off to send coordinated messages of love on its façade. We had the opportunity to produce this flash mob video that marked the beginning of Alex and Katya’s married life.

After 8 years together Alex had decided to propose to Katya. He was sure of her answer but she didn’t even realize what was about to happen. We chose a large residential building in Plovdiv. We told the residents that they would be part of a choreographed light show on their façade. Everyone had their secret role in this big, real fairytale. And even though not everything went as planned – like a circus appearing all of a sudden in front of the residential building, a neighbor deciding they will boycott the whole operation, street lamps catching on fire in the midst of shooting, etc. – we managed to complete our mission.

This TVC was a complex plan which took us two months of pre-production, finding the right man who was ready to make such a proposal, a fake commercial production to keep his future fiancée oblivious to our real intent, a large crew handling the coordination and shooting of an actual marriage proposal in real time, and a coordinated flash mob of more than 50 residents of a block in Plovdiv, who turned the lights in their rooms on and off to write the words “Would you marry me?” on the building’s façade. More than a hundred people in beautiful harmony in the name of love. A seemingly impossible mission, turned into reality, thanks to the best trio for a project like this: the creative and romantic director – Martin Iliev, the detail-oriented storytellers – Alexander Stanishev and Dimitar Nedelchev-Susela.

And that’s how the rest of Katya and Alex’s life began. And they live happily ever after.

Check the video from behind the scenes. Welcome to the place where everything can happen, as long as you imagine it.