molten dreams materializing

Music Video
CLIENT
hug or handshake
AGENCY
PROJECT
Music Video
CREDITS
Director: Nicola Atanasov
DOP: Nicola Atanasov
Music Producer: Monyx (Simeon Lozanov)

Meet hug or handshake. You’ll hear them again.

WHAT WE DID

CONCEPT DEVELOPMENT

PRODUCTION

VIDEO EDITING

Photographer: Alexander Stanishev

More than 70 % of young adults nowadays identify themselves as different degrees of socially awkward. They are often in a situation when they don’t know whether to hug or shake hands for hello and goodbye. This gray area of social interactions is the inspiration behind a new music project whose mission we took at heart and whose songs are playing on repeat ever since we heard them.

Meet hug or handshake. You’ll hear them again.

One year ago we started working with the band on their visual identity and now their debut single and video are finally out.

Made up of talented duo Anton Georgiev and Peter Trifonov (BEARS & HUNTERS, DEAD MAN'S HAT, HOMEOVOX), united by their common musical style, taste and feeling, this is a project that talks through music about sharing our social insecurities and regrets. Molten Dreams with its indie pop sound,combined with dreamy synths and visuals, sets the tone for what you can expect to hear from the band and see from our collaboration with them.

And even though our role on their debut video was mostly advisory, paired with conceptual and editing assistance,we have been working for almost a year now on an interactive project for the band’s debut album. Expected at the end of summer and already supported by private donors and the National Culture Fund, it will be an interactive short film, made up of 6 episodes, serving as the music videos for their debut album.We are still looking for additional financing, so if you want to support us privately or through your brand, drop us a line at hola@handplayed.co.

The film will be a cross-country journey of two best friends that unveils their personalities through simultaneously shot different points of view. Every character experiences their own reality on this journey of self-discovery. But instead of being a quiet observer of the objective reality, the viewer will have the option to flip between the points of view of our main characters with just one click, this way experiencing a different angle of the story with every decision.

"In life, very often you have to make one of two possible decisions,and that potentially changes you all the way forward" says Anton, lead vocalist of hug or handshake.

Giving the audience a peek into the subjective reality of each character’s experience, we aim to bring light to perceptions of social awkwardness and miscommunication, and create a better shared understanding of that phenomenon.

We are partnering with an inspiring creative crew on this project, but if you want to join our crew,don’t hesitate to contact us. Every help is appreciated.

 

Check out more (in Bulgarian) on:

Boyscout Mag | НОВО БГ ВИДЕО: MOLTEN DREAMS НА HUG OR HANDSHAKE  

Asphalt | HUG OR HANDSHAKE Е НАЙ-НОВИЯТ ПРОЕКТНА БЪЛГАРСКАТА МУЗИКАЛНА СЦЕНА

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