TED BED

handplayed never sleeps. But we do take naps. Especially after a long day on set. So when we came up with the concept for this TED mattresses video, we were shooting from the heart. Our director Victor Ivanov dreamt up the idea and made it a reality. In a way it’s the opposite of a mattress, because a good TED mattress puts you to sleep, and this is a story made to wake you up, make you laugh, and make you crave that soft embrace, that takes you to the place where ideas and dreams come true.